When creating the brand architecture at American Thermal Instruments it was easy to recognize that the product line was very technical and selling to companies dealing with serious risks. Therefore, it was decided to break away the two product lines that were not connected to our four main industries. The Aquarium Thermometer business provided some of the earliest sales revenue and still had many legacy customers such as Petco. There were also a lot of unique custom solutions created for brands such as Absolute Vodka where various shapes and logos were added to these color changing temperature indicators.
A new website catalog promoting the standard product line and offering new ideas for customer thermometers was launched and it had a catchy name – PromoFish. The website is beautiful, the trade show booth attracted a lot of attention, and the custom shaped business cards received the biggest reaction on every sales call. Take a look at the website.