As a senior-level marketing executive I am responsible for overseeing the planning, development and execution of an organization’s marketing and advertising initiatives. The primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization.


  • Budget Administration & Forecasting – Plan, direct and coordinate marketing budgets in accordance to organizational goals.
  • Portfolio Management – Recommend and implement product portfolio to optimize sales and profitability.
  • New Product Development – Support new product development efforts and promote new product launches.
  • Market Research – Design, collect, process and interpret market research data to drive marketing strategy and new product recommendations.
  • Metrics Analysis – Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.
  • Drive Insight – Leverage data and analytics to help modify or redirect business intelligence strategy.
  • Marketing Execution – Maintain the structure and enhancements to the CRM and other systems.
  • Lead Management – Develop and maintain lead generation programs, including dealer and customer databases.
  • Brand Management – Champion brands and uphold branding standards.
  • Event Planning – Manage trade show strategy and execution.


  • Five-time winner of Golden Pyramid Award: The advertising industry’s recognition of the creative promotional marketing campaigns that deliver results for their respective clients.
  • Two-time winner of Hermes Creative Award: An international competition for professionals involved in the concept, writing and design of traditional materials, programs, and emerging technologies.
  • Frost & Sullivan 2013 North American Product Differentiation Excellence Award Winner.
4-Time Golden Pyramid Award Winner


Duties & Responsibilities

  • Sales Prospecting – Compile and maintain lists of prospective customers for use as sales leads. Network, cold-call, participate in industry trade shows and travel as needed throughout targeted sales territory to call on regular and prospective customers to solicit business and to explain features of organization’s services and products, their cost, and their benefits. Regularly monitor customer accounts to develop leads for additional services and product offerings. Maintain and expand customer base by identifying and creating sales opportunities.
  • Sales Presentation and Demonstration – Utilize PowerPoint sales presentations for use in introducing and highlighting the exceptional features of organization’s products and services to prospects and current clients. Maintain up-to-date working knowledge of all products available from the organization.
  • Quoting Customers – Prepare cost analyses, and quotes. Generate price quotes for customers and ensures the order process is smoothly transitioned to account manager/executive. Develop bid responses that are complete, accurate and profitable.
  • Closing Sales – Maintain regular contact with customers and prospects throughout the sales process; eliminate any obstacles to closing the sale; continue to develop a business relationship with the customer/prospect.
  • Maintaining the Relationship – Maintain regular contact with customers to ensure an on-going business relationship and account retention; address all issues and concerns of the customer in a timely and effective manner; and identify additional sales opportunities with customers.
  • Reporting – Prepare salesreports; track all sales leads and contacts; provide internal communications, as needed on customer status and opportunities. Maintain complete records of client action in Customer Relationship Management, CRM database.  Generate forecasts and sales progress reports for senior management.


  • Relationship Management – Ability to prospect for sales opportunities and build effective business working relationships with customers, prospects, vendors, and related associates.
  • Initiative – Ability to work independently; Look for and takes advantage of opportunities to expand company’s business services and products lines; and company’s penetration in our market.
  • Motivation – Set and achieve challenging sales goals which support company’s goals and objectives. Maintain focus throughout extended sales process.
  • Customer Service – Manage difficult or emotional customer situations; respond promptly to customer needs; Listen attentively. Solicit customer feedback to improve service; respond to requests for service and assistance; and Meets commitment.
  • Oral and Written Communication Sales professional; speak clearly and persuasively in sales presentations; effectively communicate features of organization’s products and services to prospective customers on one-on-one and group settings. Ability to develop and complete sales reports using Word or Excel; write clear, accurate business correspondence and service contracts and develop effective sales presentations using PowerPoint.
  • Business Acumen – Understand business implications of decisions; demonstrates knowledge of market, products and competition.  Have thorough understanding of costing, pricing, and gross profit margins. Follow policies and procedures; Complete administrative tasks correctly and on time; and Support organization’s goals and values.
  • Planning/Organizing – Prioritize and plans work activities efficiently. Meets deadlines and complete requested reports, proposals, sales meetings and related business activities accurately and within deadlines.


Accomplished professional with comprehensive large-scale management experience. Strong background in program development with an outstanding history of managing projects from initial conception, through development, to implementation. Especially skilled at strategic planning, budget controls and problem resolution. Outstanding communication talents with proven ability to build and lead highly efficient teams, to train technical personnel, and to convey complex concepts in understandable terms. Extensive international experience, in Canada, Europe, and Asia.


Sales Organization Experience

  • Customer Service
  • Inside Sales
  • Regional Territory
  • U.S.
  • Global

Marketing & Creative Services Experience

  • Communications
  • Graphic Design
  • Public Relations
  • Agency & Vendor Relations
  • Print & Website


Always ready to inspire, motivate, and lead the professional growth and development of staff members for current and future roles within the organization.


  •  Strategic and Analytical Thinking – Analyzing changing conditions, creating timely options to achieve competitive advantage; analyzing data and trends and generating insights and recommendations for the business.
  •  Open to Ideas – Commitment to open, high integrity interactions, proactively seeking input, showing a genuine interest in others’ opinions, facilitating and sharing information across the department and the company.
  • Effective Problem Solving – Creative and bright (problem solver, proactively driving continuous improvement).
  • Positive/Optimistic – Can do, make things happen attitude (genuinely believe the organization can accomplish a lot while managing to a conservative budget and resource allocation).
  • Strong Professional Communication Skills – Both verbal and written (ability to synthesize concepts into concise, well-written communications; ability to translate core features into beliefs and creative messaging, as well as strong value propositions).
  • Project Management – Follow through (stays with or follows-up on tasks, takes ownership, fully accountable and responsive to others).
  • Action-Oriented – Gathers appropriate input and takes action.
  • Customer Service Oriented – Convey sensitivity to others (internal and external) and shares appropriate information to cooperatively and fairly resolve concerns. Focused on exceeding customer expectations.